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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Powering a fresh approach to e-Bikes

Rayvolt UK turns loop on to power e-Bike awareness

With COVID accelerating change in the UK’s travel and commuting habits, e-bike company Rayvolt UK tasked loop with finding in a new approach to promote its distinctive range of premium electrically assisted bicycles.

loop’s own insight data shows that bicycles, electric bicycles and electric scooters look increasingly attractive, as people use cars less and shy away from the confinement of public transport.

Understanding the market for the brand and being able to reach the right media targets, the agency has been able to provide an engaging and experiential approach to Rayvolt UK’s brand.

With Rayvolt UK focusing on quality, using the highest quality components and engineering, loop’s base at Bicester Motion also offers the perfect location to host and demonstrate the range of eBikes and allows media to really understand them in realistic conditions.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

We wish you a #MerryDriftmas

loop wins Creative Moments Awards 2019 with Lotus Cars #MerryDriftmas

A purely digital project, Lotus #MerryDriftmas puts the audience first, be it stakeholders, press or social media viewers.

The low-budget, high-impact video features a sports car delivering a Christmas tree to the company’s site in Norfolk. #MerryDriftmas was brought to life by loop and delivered in the immediate run-up to the holidays.

Highly successful, with a fantastic return on the low five-figure budget, this campaign was championed through social channels to deliver a light-hearted celebration of the season to Lotus fans around the world.

The project’s success was formally recognised in the Creative Moment Awards as best Automotive Campaign.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Get rolling with great social media

Robert Glover puts the fun back into investment with Vintage Bentleys

Robert Glover Ltd, specialist purveyor of historic sports and competition motor cars engaged loop to change up its social media presence. Although Robert Glover Ltd had a presence on Instagram and Facebook, engagement was low, and posting was sporadic. A fresh and targeted approach was needed.

A comprehensive calendar of content was produced to maximise both reach and engagement on Instagram. Fresh, engaging and onbrand, the posts were tailored for each platform. A company profile was set up on LinkedIn, which was used as a forum for a range of thought leadership articles and photo galleries.

The results after 5 months were a 130% increase in followers, 930 % increase in engagement. Profile reach is now global and Robert Glover has now received serious sales enquiries via social channels

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Best of Bicester: loop agency & Brabham unite at Scramble!

Brabham’s Formula 1 heritage celebrated on the loop lawn, as part of Bicester Heritage’s April Scramble

Brabham’s F1 illustrious history was showcased on the loop ‘lawn’ during the April Scramble at Bicester Heritage. The lawn display featured Brabham’s BT7 and BT24 Grand Prix cars alongside other landmark examples from the marque.

Curated by Brabham Branding, the display included some of the finest examples from the marque’s history, including the 1963 Brabham BT7 – one of two works cars driven by Jack Brabham and Dan Gurney, and the car which earned the brands first of 35 GP victories in 1964 at the French Grand Prix at Rouen.

loop lawn visitors were greeted by a 1967 Brabham BT24 – a period chassis rebuilt in the same specification used by Denny Hulme to win the 1967 World Championship – as well as a BT18B ex-Italian GP car and a BT2 Formula Junior, which was the first ever Brabham to sport the iconic green and gold livery design.

Adrian Miller’s immaculate 1966 Vauxhall Viva HB Brabham was also in attendance, one of seven surviving examples and the subject of a 1/43 scale model replica by Corgi Vanguards.

The historic display included a glimpse into the future with live demonstrations of the BT19 inspired racing sim, an esports motorsport simulator developed in conjunction with Base performance.

Triple Formula One world champion Sir Jack Brabham remains the only man to win the championship driving one of his own cars. Today Brabham is spearheaded by son and multiple Le Mans winner David Brabham, who with his team is focused on continuing to develop the Brabham business through its brand partnership program, which started with Brabham Automotive back in 2018. 

Based at Bicester Heritage, loop is a specialist automotive communications agency which shares on office building with Brabham Branding. The agency supports brands across the automotive sector, from simple press releases to large-scale international events. 

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Technology in motion

Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world. 

Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience.

Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.

Achieving coverage in preferred titles, and spreading the story around the world loop exceeded the client’s expectation in building the brand’s equity ahead of the next round of funding.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Uniti One pure EV now available to order online

Three days after revealing pricing for its all-electric city car, Uniti is delighted to announce that it is now accepting deposits for the Uniti One from customers in Sweden and the UK.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technical Technology

Ricardo launches TRNTY: a radical on-demand consulting service

Across many areas of industry and commerce, fast-paced changes in technology, business models and consumer preferences and expectations mean that access to flexible, relevant and highly informed advice and expertise can be crucial to success. The model of internal talent creation, backed up by specialist consulting support, has served many businesses well over the years.  But as new product and service innovations and disruptive technologies break down established business models and supply chains, the companies most likely to succeed are those able to adapt to this new environment – a new environment in which rapid change is the status quo, and external resource needs are project-based and diverse in terms of skills requirements, rather than predictable and ongoing.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Commercial Vehicles

The 2020 CV Show exhibitors that could teach Father Christmas a trick

The UK’s truck and van drivers are gearing up for their busiest period of the year, with online shoppers spending big in the run up to Christmas. Britain’s truck and van drivers will be responsible for bringing the festive cheer to millions this year.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

New MAHLE hybrid vehicle efficiency technologies presented at IMECE

MAHLE Powertrain will present its joined-up approach to technology development, which enables the evolution of highly efficient hybrid powertrain modules, at the IMechE conference at Fazeley Studios, Birmingham, on December 11-12. Two papers will explain the concept and benefits of MAHLE Jet Ignition (MJI) and the Modular Hybrid Powertrain (MHP), which will make its UK debut, at the Internal Combustion Engines and Powertrain Systems for Future Transport event. MAHLE’s solution provides a highly modular, off the shelf powertrain option that is able to reduce cost and development time for vehicle manufacturers by moving away from traditional, dedicated powertrain development processes.

“MHP could provide a vital time and performance advantage for manufacturers seeking to harness the CO2 reduction of electrified powertrain within a contracted development time-frame,” explains Mike Bassett, MAHLE Powertrain chief engineer, research, who will be giving the presentation on MMHP. “The EU has introduced a legislative target to lower vehicle manufacturer fleet CO2 emissions to just 59.4 g/km by 2030, which will require considerable powertrain development in order to effectively incorporate emerging technologies into future designs in time. We believe that the internal combustion engine still has a vital role to play in enabling the industry to meet these stringent targets.”

MHP is a fully integrated hybrid drive system that incorporates an efficient 2- or 3-cylinder, turbocharged gasoline engine, which utilises MJI as a method of optimising efficiency. It can be tailored to meet the specific requirements of manufacturers, for a wide range of vehicle types, by enabling the unit to be readily reconfigured, whilst maintaining maximum component commonality. This system level approach helps to control costs and avoid unnecessary investment of time and resources, streamlining the whole development process.

MJI, which will be presented by Hugh Blaxill, MAHLE Powertrain US General Manager, has been in development at MAHLE for over 10 years. In passive form, as it is utilised within MHP, MJI comprises a small pre-chamber, containing the spark-plug. Ignition within the pre-chamber initiates the discharge of fast-moving, super-heated jets through a perforated nozzle. This technique provides multiple ignition sites within the main combustion chamber, enabling highly stable combustion and knock-resistant combustion, enabling a high compression ratio to be used for increased efficiency.

“MHP provides cost, weight and packaging advantages over traditional hybrid technologies,” continues Bassett. “MAHLE Powertrain testing has demonstrated in excess of a 10% increase in engine efficiency over SI baseline using MJI technology, which makes a significant contribution to the overall effectiveness of MHP as an emissions-reducing, fully scalable solution for a diverse range of vehicles, from B-segment cars to J-segment SUVs.

To complement the presentations, MAHLE Powertrain will provide static demonstrations of the technologies at the Birmingham event. To secure interview opportunities with MAHLE experts at the IMechE conference, which is a key knowledge sharing opportunity for stakeholders involved with the design, research, manufacture, testing, simulation and development of internal combustion and alternative powertrains, please use the contact details below.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Queen’s Award recognises Aeristech’s innovative electric motors

British electric motor specialist Aeristech has been awarded a Queen’s Award for Enterprise in Innovation in recognition of its work to develop a series of increasingly advanced, high-speed electric motors to power e-superchargers and hydrogen fuel cell air-side compressors.

Based in Leamington Spa, where it recently relocated to new headquarters, the company has a growing portfolio of contracts with vehicle manufacturers and Tier 1 suppliers bringing the benefits of its technology to market.

Aeristech’s unique technology allows higher performance from the company’s smaller, more efficient -running motors, thus helping its customers to achieve higher performance from their own products and playing a significant role in the advancement of technologies to reduce energy consumption and vehicle emissions.

The Queen’s Awards for Enterprise recognised Aeristech’s progress in delivering their most ambitious set of motor systems yet, with some motors in excess of 20 kW. Aeristech’s technology splits the control system for torque and speed, enabling smaller, more efficient running motor controllers which are coupled to dedicated motor designs.

The Queen’s Awards for Enterprise were established 54 years ago as the most prestigious business awards in the UK and celebrate the success of exciting and innovative businesses which are leading the way with pioneering products or services.