Category: Aftermarket, Brand strategy comms and planning, News, Product launches and PR
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Powering a fresh approach to e-Bikes
With COVID accelerating change in the UK’s travel and commuting habits, e-bike company Rayvolt UK tasked loop with finding in a new approach to promote its distinctive range of premium electrically assisted bicycles. loop’s own insight data shows that bicycles, electric bicycles and electric scooters look increasingly attractive, as people use cars less and shy…
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We wish you a #MerryDriftmas
A purely digital project, Lotus #MerryDriftmas puts the audience first, be it stakeholders, press or social media viewers. The low-budget, high-impact video features a sports car delivering a Christmas tree to the company’s site in Norfolk. #MerryDriftmas was brought to life by loop and delivered in the immediate run-up to the holidays. Highly successful, with…
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Get rolling with great social media
Robert Glover Ltd, specialist purveyor of historic sports and competition motor cars engaged loop to change up its social media presence. Although Robert Glover Ltd had a presence on Instagram and Facebook, engagement was low, and posting was sporadic. A fresh and targeted approach was needed. A comprehensive calendar of content was produced to maximise…
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Best of Bicester: loop agency & Brabham unite at Scramble!
Brabham’s F1 illustrious history was showcased on the loop ‘lawn’ during the April Scramble at Bicester Heritage. The lawn display featured Brabham’s BT7 and BT24 Grand Prix cars alongside other landmark examples from the marque. Curated by Brabham Branding, the display included some of the finest examples from the marque’s history, including the 1963 Brabham BT7…
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Technology in motion
Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience. Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture. Achieving coverage…
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Uniti One pure EV now available to order online
Uniti is now accepting deposits for the Uniti One from customers in Sweden and the UK, with prices starting from just £15,100, after UK Government subsidy
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Ricardo launches TRNTY: a radical on-demand consulting service
Ricardo’s TRNTY network provides specialist consultancy expertise from a diverse range of sectors
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The 2020 CV Show exhibitors that could teach Father Christmas a trick
Britain’s truck and van drivers will be responsible for bringing the festive cheer to millions this year.
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-1200x960.webp "New MAHLE hybrid vehicle efficiency technologies presented at IMECE 14")
New MAHLE hybrid vehicle efficiency technologies presented at IMECE
MAHLE Powertrain will present its joined-up approach to technology development, which enables the evolution of highly efficient hybrid powertrain modules, at the IMechE conference at Fazeley Studios, Birmingham, on December 11-12th 2019.
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Queen’s Award recognises Aeristech’s innovative electric motors
British electric motor specialist Aeristech has received a Queen’s Award for Enterprise in Innovation for its work to developing advanced, high-speed electric motors.
