Category: Aftermarket, Brand strategy comms and planning, News, Product launches and PR

E-Bike company Rayvolt UK has teamed with advanced automotive PR agency loop in a new approach to promoting its distinctive range of premium electrically assisted bicycles.

As COVID accelerates change in the UK’s travel and commuting habits, Rayvolt UK offers stylish mobility for people who strive to reduce their environmental impact.

From its base at Bicester Motion, Oxfordshire, loop will be raising awareness of Rayvolt UK’s range of ultra-modern yet retro-styled e-Bikes.

With demand for two-wheel carriers, including e-Bikes, taking off in cities and large towns, the ability for media to experience the bikes in a safe environment as well as on local rural and urban roads provides a far more engaging form of validation.

Research shows* that bicycles, electric bicycles and electric scooters are looking increasingly attractive, as people look to use their cars less and shy away from the confinement of public transport. Approximately 20% of city dwellers surveyed are interested in an electric bike reflecting what is a growing demand for ‘green’ personal mobility.

“As the country gets to grips with the long-term effects of COVID-19, there’s a shift in how people will travel in cities, and the concept of socially responsible alternatives is really gaining traction,” said Rayvolt UK’s Managing Director, Graham Kresfelder. “Demand for e-Bikes is growing fast and Rayvolt UK is a challenger brand in a largely colourless market.

“loop’s base at Bicester Motion offers the perfect location to host and demonstrate the range of e-Bikes and allows media to really understand them in realistic conditions. We wanted a different approach, and working with loop means we can really show Rayvolt UK’s relevance and the importance of e-Bikes as personal or micromobility devices.”

Instead of viewing e-Bikes as appliances, Rayvolt UK provides vehicles that are enjoyable to own and experience. With a clean-sheet design and smartphone-app integration, each is hand-finished before delivery and can be personalised with a range of accessories and bespoke services. With a focus on quality, its e-Bikes use the highest quality components and engineering and provides the very best customer care from a UK-based service centre. 

Automotive PR agency loop is based in the Heritage Quarter at Bicester Motion, which is set to become an incomparable automotive and aviation experience destination. Allowing visitors to become fully immersed in the full breadth of automotive culture, it will cover everything from the existing on-site historic vehicle specialists (at Bicester Heritage) through to future electric and autonomous technology.