From motorsport to automotive
Originally published 3 June 2022
rFpro monopolised the motorsport industry with its market-leading simulation software and wanted to diversify into the automotive market.
The key to this was increasing brand awareness within the automotive industry and adapting the key messages to suit. Using traditional PR techniques, loop targeted two types of key decision maker; the engineers using the software and the senior management that approve budgets.
The team at loop has been working with rFpro for more than six years. The software company is now at the forefront of autonomous vehicle development working with many of the world’s largest vehicle manufacturers and global Tier 1 suppliers.
Looking for automotive PR support?
If you’re looking for people who understand the industry, the media and the moving parts behind a good story, we should talk.
Talk to loop