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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Insight News

MAHLE at the IAA: Systems provider for sustainable transport

Mahle Powertrain

MAHLE is expecting a significant increase in the variety of drives in the commercial vehicle market. The technology group believes that by the year 2035, about 30% of all commercial vehicles worldwide will be purely electric with batteries or fuel cells.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Insight News

New car market ends five months of decline ahead of plate change

SMMT News

The UK new car market rose by 1.2% in August, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT). The growth, albeit marginal, is the first seen since February, with some 68,858 new vehicles joining the road during what is typically the second quietest month of the year as many buyers choose to wait for a ‘new’ numberplate in September.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Electric and Hybrid Vehicles

EV and hybrid drivers without breakdown cover vulnerable to unqualified recovery agents with ‘a truck and tow hook’

EV and hybrid drivers without breakdown cover

Motorists running modern EVs and hybrids, who are tempted to cut costs by not investing in roadside assistance, could be in for a shock from unskilled recovery agents warns leading breakdown provider Start Rescue.

As people tighten their belts, breakdown cover is often the first thing to go. But that could end up being a false economy and particularly for those with electric cars and hybrids.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG ZS EV named ‘Best Used Small SUV’ at What Car? Electric Car Awards

MG ZS EV 2021 UK 11

MG Motor UK is celebrating another win at the prestigious What Car? Electric Car Awards, with its MG ZS EV named ‘Best Used Small SUV’ for a second consecutive year.

The UK’s leading expert car-buying publication recognised MG’s compact, zero-emissions SUV as a fantastic option for customers looking for their first electric vehicle – describing the ZS EV as ‘a terrific way to get into fully-electric motoring’.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Product launches and PR

UK Press Launch of the all-new MG4 at Bicester Heritage

UK press launch of the all-new MG4 at Bicester Heritage

Exciting times for loop as we support MG with this week’s UK press launch of the all-new MG4 at Bicester Heritage.

One of this year’s most eagerly-anticipated EVs, the MG4 combines striking looks and the latest technology with a range of up to 281 miles on a single charge (WLTP) and a starting price from only £25,995 OTR.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG Motor UK announces pricing and specifications of striking new MG4 EV

MG is announcing more specifications of its all-new, much-anticipated MG4 EV – an all-electric hatchback dedicated to offering customers space, technology, affordability and driving quality.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG reveals UK pricing for versatile new MG5 EV estate

MG logo

MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG ZS EV named Affordable Electric Car of the Year 2022​

MGZSEV dynamic scaled

The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.

The Auto Express team recognised the ZS EV as a great value option for those looking for a no compromise affordable EV– highlighting its winning combination of usability, practicality and accessible price.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Driving Test Success

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists.


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Event design and management

Events done differently

When SsangYong needed help with events loop took a fresh approach which create great value events that would appeal to target media and dial up the fun.

When SsangYong needed help with its events loop realised a fresh approach was required.

Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process.

The first was the #PackedLaunch in a lunch bag, a festive road trip to a Christmas market in Europe, and a ‘Dirty Weekend’ with off-roading, hot tubs and handcuffs!

“The response from the events was fantastic and journalists are engaging much more positively with the brand as a result.”