Tag: Brand Strategy Comms and Planning
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MAHLE at the IAA: Systems provider for sustainable transport
MAHLE is expecting a significant increase in the variety of drives in the commercial vehicle market. The technology group believes that by the year 2035, about 30% of all commercial vehicles worldwide will be purely electric with batteries or fuel cells. To read more about this, please visit https://newspressuk.com/login
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New car market ends five months of decline ahead of plate change
The UK new car market rose by 1.2% in August, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT). The growth, albeit marginal, is the first seen since February, with some 68,858 new vehicles joining the road during what is typically the second quietest month of the year as many…
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EV and hybrid drivers without breakdown cover vulnerable to unqualified recovery agents with ‘a truck and tow hook’
Motorists running modern EVs and hybrids, who are tempted to cut costs by not investing in roadside assistance, could be in for a shock from unskilled recovery agents warns leading breakdown provider Start Rescue. As people tighten their belts, breakdown cover is often the first thing to go. But that could end up being a…
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MG ZS EV named ‘Best Used Small SUV’ at What Car? Electric Car Awards
MG Motor UK is celebrating another win at the prestigious What Car? Electric Car Awards, with its MG ZS EV named ‘Best Used Small SUV’ for a second consecutive year. The UK’s leading expert car-buying publication recognised MG’s compact, zero-emissions SUV as a fantastic option for customers looking for their first electric vehicle – describing the ZS…
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UK Press Launch of the all-new MG4 at Bicester Heritage
Exciting times for loop as we support MG with this week’s UK press launch of the all-new MG4 at Bicester Heritage. One of this year’s most eagerly-anticipated EVs, the MG4 combines striking looks and the latest technology with a range of up to 281 miles on a single charge (WLTP) and a starting price from…
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MG Motor UK announces pricing and specifications of striking new MG4 EV
MG is announcing more specifications of its all-new, much-anticipated MG4 EV – an all-electric hatchback dedicated to offering customers space, technology, affordability and driving quality. To read more about this MG4 EV, please visit https://newspressuk.com/login
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MG reveals UK pricing for versatile new MG5 EV estate
MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022. To read more about this, please visit https://newspressuk.com/login
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MG ZS EV named Affordable Electric Car of the Year 2022
The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London. The Auto Express team recognised the ZS EV as a great value option for those looking for a no compromise affordable EV– highlighting its winning combination of usability, practicality and accessible price.…
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Driving Test Success
When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists. Download this Case Study
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Events done differently
When SsangYong needed help with its events loop realised a fresh approach was required. Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process. The first was the #PackedLaunch…
