Insight

Driving the Future – the road ahead for the automotive industry

With the publication of the final part of the trilogy, the results from this year’s Driving the Future survey are now available free as three separate reports: Transport Use, Attitudes to Autonomy and We’re only Human After All.

Efficient high-performance technology for motorsport

The Motorsport Industry Association (MIA) will host their online Energy Efficient Motorsport Conference (EEMS) on the 24th March, sharing the insights to help attendees develop business plans for these fast-changing times.

Can media monitoring motivate and not frustrate?

PR professionals find themselves with a list of ever-expanding responsibilities, yet the working day doesn’t get any longer. This means media monitoring and evaluation can often fall by the wayside, but it should be viewed as vital and, if handled with care, helps teams make quicker and more informed decisions.

Driverless cars: a great idea, but just not for me?

Driverless, or autonomous cars have long been touted as the future of transport. Their development, the supply side, is ramping up fast. Our desire for them, the demand side, is not. So, what can the automotive industry do about?

The rise of the electric bike and scooter

There’s a shift in how people want to travel in cities – and research shows that the COVID-19 crisis may have accelerated it.

Honda crowns Manchester UK’s greenest city

Honda has crowned Manchester the UK’s greenest city, and the fact that a major car firm is rating cities based on their environmental sustainability speaks volumes about the extent to which car brands PR strategies have changed.