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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Start Rescue saves motorists’ money during fuel price crisis

Start Rescue saves motorists’ money during fuel price crisis

The UK is in the grip of a fuel price crisis with millions of motorists struggling with rising petrol and diesel costs. However, the experts at Start Rescue have teamed up with PetrolPrices to offer some simple fuel-saving tips.

As diesel soars to £2 per litre, a fill-up can cost upwards of £130 for a 65-litre (14.3 gallon) tank. A little preparation can have a big impact on fuel economy, while shopping around using the popular PetrolPrices app (or the www.petrolprices.com website) can save as much as £6.50 on a typical fill-up.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Milltek Sport strengthens its premium performance exhaust offering with new Audi RS3 Race system

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Milltek Sport has released an all-new ‘Race’ exhaust system for Audi’s RS3 8Y, designed to enhance one of the most capable compact performance cars on the market.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities

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MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion. The purpose-built facilities allow MAHLE Powertrain to support customers with every aspect of development for the future of mobility, permitting the safe testing of vehicles, batteries and hydrogen technologies, under even the most extreme simulated environmental conditions. 

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG ZS EV named Affordable Electric Car of the Year 2022​

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The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.

The Auto Express team recognised the ZS EV as a great value option for those looking for a no compromise affordable EV– highlighting its winning combination of usability, practicality and accessible price.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Driving Test Success

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists.


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Event design and management

Events done differently

When SsangYong needed help with events loop took a fresh approach which create great value events that would appeal to target media and dial up the fun.

When SsangYong needed help with its events loop realised a fresh approach was required.

Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process.

The first was the #PackedLaunch in a lunch bag, a festive road trip to a Christmas market in Europe, and a ‘Dirty Weekend’ with off-roading, hot tubs and handcuffs!

“The response from the events was fantastic and journalists are engaging much more positively with the brand as a result.”

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Technology in motion

Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world. 

Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience.

Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.

Achieving coverage in preferred titles, and spreading the story around the world loop exceeded the client’s expectation in building the brand’s equity ahead of the next round of funding.

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Classic and Historic Engineering Lifestyle and Luxury News Product launches and PR Technical

Work starts on next phase of Bicester Heritage development

Contracts have been signed to commence construction on the next key phase of development at Bicester Heritage – a major extension of the Bicester Heritage Technical Site as part of the Bicester Motion Technical Cluster. The move follows the appointment of Northamptonshire-based Buckingham Group as the construction partner for the project which will be delivered in Q2 of 2020.

Thanks to the unanimous planning approval that the project has received from Cherwell District Council, the entire £10.4 million project has been comprehensively funded from the outset with the backing of Handelsbanken AB.

The commencement of works signifies an exciting new era in the history of the former RAF aerodrome with the first new-build development in more than 80 years.

Occupying land currently lying derelict alongside Skimmingdish Lane, formerly an active part of the RAF Bicester base, the New Technical Site will provide purpose-built units, allowing new businesses to join the thriving Bicester Heritage community in eight new buildings.

Built sympathetically and in keeping with their Grade II-listed surroundings, the new units – ranging in size from 5,000-17,000 ft2 – are expected to create a host of new skilled employment and training opportunities. More than 80% of the space has been pre-let in advance of the construction beginning and, with an extensive waiting list already in place for the remaining units, the New Technical Site has proved an immediate business success.

The design and arrangement of the New Technical Site, which received unanimous approval from the Cherwell District Council’s planning committee in December 2018, has been developed with a conservation-led approach. This ensures the respect of the site’s historic significance and the creation of new structures that are in keeping with the character and appearance of the wider development.

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Classic and Historic Content creation and social media Lifestyle and Luxury News Product launches and PR

loop wins Creative Moments Awards 2019 with Lotus Cars #MerryDriftmas

loop started October on a high with a win at the Creative Moments Awards 2019.

Celebrating the very best of the UK’s creative and digital sector, the Creative Moment awards are designed to identify the leading agencies and projects over the last 12 months.

Following a busy year, the agency triumphed in the Automotive category taking home one of the Award’s distinctive gold trophies for its Lotus Cars project #MerryDriftmas

With 2019 the award’s inaugural year, the agencies shortlisted gathered in London’s West End for the evening meal and ceremony. Presented by BBC personality Gavin Ramjaun, the awards had the support of leading agencies and industry suppliers as well as the Public Relations and Communications Association (PRCA).

The awards are backed by the industry and presided over by a panel of experts, as the judging panel, and laud the outstanding campaigns and exceptional talent in the UK’s vibrant PR and marketing sectors.

On the big night, Newspress Creative‘s E Tim Bowdler and Matt Sanger collected the award from Peter Mitchell, Group Managing Director of category sponsor Markettiers.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Uniti One pure EV now available to order online

Three days after revealing pricing for its all-electric city car, Uniti is delighted to announce that it is now accepting deposits for the Uniti One from customers in Sweden and the UK.