Tag: Product launches and PR

The world’s most successful independent motorsport constructor establishes its official restoration programme as interest builds in its historic cars, including Subaru Imprezas, BMW M3s and Aston Martins.

Prodrive is seeing a growing demand for its historic race and rally cars and has launched Prodrive Legends, a new operation dedicated to the authentication, restoration and support of these cars.

The creation of Prodrive Legends is a direct response to a significant rise in requests from vehicle owners to verify the provenance and then restore race and rally cars that Prodrive has constructed over the last three decades. There are also an increasing number of opportunities to race historic competition cars and a dramatic rise in values, especially for vehicles that have won high-profile events, fuelling the market for historic cars.

Since its formation in 1984, Prodrive has built more than 1,100 race and rally cars, from the first Porsche 911 SC RS to the latest Aston Martin Vantage GT cars. These cars have won titles across a range of motorsport disciplines, from World Rally titles for Subaru with Colin McRae, Richard Burns and Petter Solberg, to world sports car and Le Mans titles with Aston Martin and Ferrari; and British Touring Car Championships with BMW and Ford.

“Many of these cars are now appreciating classics with immense value to their passionate owners,” says Paul Howarth, head of motorsport operations. “With the formation of Prodrive Legends, owners can now bring the cars home to the same company – and even many of the same people – who originally designed and built them and took them to multiple wins.”

The programme, which only covers Prodrive vehicles, includes: a ‘fixed price’ authentication service that will verify whether a chassis is a genuine Prodrive car; factory specification engine rebuilds in Prodrive’s new powertrain centre; and whole-vehicle work from servicing and race preparation to ground-up restorations to the original Prodrive specification.

Over the years, Prodrive has built more than 700 Subaru rally cars, including nearly 100 Impreza and Legacy Group As and 160 Impreza World Rally Cars. In the 1980s the company also built nearly 40 BMW E30 M3s and, more recently, nearly 50 Aston Martin racing cars based on the DB9 and a further 180 on the previous generation Vantage.

All restoration work, including chassis, engine, transmission and bodyshell preparation, is carried out in-house at the company’s world-class engineering facility in Banbury.

For owners of ex-Prodrive vehicles or those considering purchasing one, utilising the expertise of Prodrive Legends offers numerous benefits, as Howarth explains: “Quite simply, there is nobody in a better position to rebuild a Prodrive car – we literally know them inside out and many of the people we have on the Prodrive Legends team built the cars originally.

“What’s more, we have all the original build data and also hold the rights to reproduce key parts of the cars, while sourcing genuine components that are notoriously hard to find doesn’t pose an issue thanks to the network of contacts we have established since the early 1980s.”

He continued: “The level of our work pays dividends for customers who wish to compete with their car and those that lean more towards seeing it as an investment. Some owners choose to run their cars in less demanding exhibition events or merely show them, but any car that leaves us will be turnkey and ready to run competitively.

“For those that wish to optimise the value of their car, as well as its performance, having Prodrive Legends authenticate and rebuild it ensures that it meets market expectations, where only the cars with the most impeccable provenance command the highest prices. The difference between two cars that are similar in all respects other than provenance can run into tens of thousands of pounds or, if there is evidence of significant competition success, even six figures.”