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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Electric and Hybrid Vehicles Engineering Insight News

Going on the charge for drivers

Going on the charge for drivers

MG Motor UK has announced an agreement with bp pulse which aims to bring MG EV and plug-in hybrid drivers affordable and hi-tech charging solutions.

New MG EV owners will receive a discount when they order a bp pulse homecharger. App-enabled bp pulse homecharge units enable customers to charge reliably and conveniently at home, with the ability to precisely schedule charging times to take advantage of dynamic energy tariffs.

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New MG5 EV Press Kit

MG5EV001 scaled

The new MG5 EV is an adaptable, all-electric estate car that offers drivers a unique blend of style, space and practicality.

Starting from just £30,995, the second generation of MG’s multi-award-winning, fully electric estate car features a range of comprehensive upgrades to its exterior, interior and technology, while retaining highly competitive pricing.

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Britain’s best value breakdown and recovery service offers extended Black Friday Cyber Week deal

Start Rescue extends four-day Black Friday event to seven-day Cyber Week

Start Rescue, Britain’s best value breakdown and roadside recovery service, is helping new customers overcome the cost-of-living crisis with discounts on all of its breakdown cover policies.

The offer runs during an extended Black Friday period, known as Cyber Week, from November 25 (Black Friday) until December 2.  

All new Start Rescue customers will receive 15% off advertised prices on all of the Which? Recommended Provider’s standard policies, including the most popular five-star Defaqto*-rated, three-star cover which provides a nationwide service as well as assistance at the home address.  Basic 1 star-cover offering roadside assistance and a local recovery with Start Rescue is available from under £17.

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New MG4 EV Press Kit

New MG4 EV Press Kit

The new MG4 EV is an all-electric hatchback designed to offer customers affordable, zero-emissions motoring without compromise.

With an extremely competitive £25,995 starting price, MG’s first fully-electric hatchback optimises space, technology, affordability and driving quality.

The MG4 EV is the first to use the innovative new Modular Scalable Platform (MSP) that will underpin a new generation of MGs, featuring rear-wheel drive, 50:50 weight distribution and thin battery technology.

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MG ZS EV named ‘Best Family Electric Car’ at 2023 Carbuyer Awards

MGZSEV dynamic

MG Motor UK is celebrating another win at the annual Carbuyer Best Car Awards, with its MG ZS EV named ‘best family electric car’ for 2023.

Carbuyer’s expert team of highly experienced journalists and road testers recommended the ZS EV, due to its ‘electric motor and a battery pack offering better performance, significantly lower running costs and an altogether nicer driving experience.’

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Milltek Sport extends its range of premium performance exhaust systems for the latest Land Rover Defender

logo black new

Milltek Sport, the leading premium performance exhaust manufacturer, has enhanced its offering for the latest Land Rover Defender with sports systems now available for all petrol ‘90’ and ‘110’ versions of the iconic off-roader.

The extensive range of Milltek Sport performance exhausts covers P300, P400, P400e and V8 variants. All are designed to offer improvements over the standard system in terms of acoustics, performance, aesthetics and driving dynamics.

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Start Rescue saves motorists’ money during fuel price crisis

Start Rescue saves motorists’ money during fuel price crisis

The UK is in the grip of a fuel price crisis with millions of motorists struggling with rising petrol and diesel costs. However, the experts at Start Rescue have teamed up with PetrolPrices to offer some simple fuel-saving tips.

As diesel soars to £2 per litre, a fill-up can cost upwards of £130 for a 65-litre (14.3 gallon) tank. A little preparation can have a big impact on fuel economy, while shopping around using the popular PetrolPrices app (or the www.petrolprices.com website) can save as much as £6.50 on a typical fill-up.

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MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities

mahle powertrain

MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion. The purpose-built facilities allow MAHLE Powertrain to support customers with every aspect of development for the future of mobility, permitting the safe testing of vehicles, batteries and hydrogen technologies, under even the most extreme simulated environmental conditions. 

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Driving Test Success

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists.


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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Technology in motion

Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world. 

Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience.

Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.

Achieving coverage in preferred titles, and spreading the story around the world loop exceeded the client’s expectation in building the brand’s equity ahead of the next round of funding.