Automotive and technology PR
from the experts

Looking for help with your PR? We'll loop you in.

We are loop

loop is a specialist automotive and technology PR agency for brands that need people who know the industry, understand the media and know how to get things done.

We run press offices, deliver launches, manage press fleets, create campaigns and turn complex information into stories that help brands stay visible and relevant.

Combining our experience and editorial judgement with the digital intelligence capabilities of our sister company, Newspress, we identify opportunities, find the angles that matter and create stories the media want to tell.

What we do

We help automotive and technology brands find the story, shape the message and reach the right people. Combining industry experience, editorial judgement and intelligent research, we deliver everything from press office support and vehicle launches to technical storytelling, evidence-led campaigns and content designed for both traditional media and AI discovery.

Press office support

We work as an extension of your team, handling media relations and journalist requests, developing proactive stories, producing press materials, arranging interviews and managing the day-to-day rhythm of automotive PR.

Launches and media events

From embargoed previews and media briefings to first drives, show appearances and full launch programmes, we help brands create the right moment, then make sure journalists have what they need to tell the story properly.

Content, storytelling and AI discovery

We turn product detail, company news and technical information into press releases, press kits, briefings, reports and stories that work for journalists, search engines and AI discovery tools.

Data and proof-led campaigns

We combine industry intelligence, research, operational data, real-world demonstrations and editorial judgement to create campaigns with substance — from driver insight and sector reports to stories that show what products and technologies can actually do.

Issues and reputation

When the message is sensitive, technical or easily misunderstood, we help shape clear, calm communications for the media, customers, partners and stakeholders that matter.

Automotive and technology expertise

We understand the industry, the media and the language of engineering, electrification, mobility, logistics, enthusiast culture and the technologies changing how vehicles are built, used and talked about.

The loop advantage

Better intelligence.
Stronger stories.

Good automotive PR starts with understanding the industry, the audience and what makes a story worth telling. At loop, we combine that understanding with access to the wider news, research and digital intelligence capabilities of Newspress.

That includes insight into the stories shaping the sector, AI-assisted research through Newspress iQ, and a better understanding of the questions audiences are asking through AI-enabled brand newsrooms.

But information alone doesn't make good PR. It's our experience, editorial judgement and media relationships that turn intelligence into relevant stories, effective campaigns and meaningful results.

Our work

Our work covers the full reality of automotive PR: press offices, vehicle launches, press fleet management, media events, interviews, campaigns, research projects, social content, crisis support and all the daily jobs that keep communications moving. Some projects need a big creative idea. Others need calm hands, sharp thinking and no fuss. Many need a bit of both.

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Our news

News, views, original research, insight and analysis, plus the odd useful thing we couldn’t resist digging into. These are the issues catching our attention across the automotive and technology worlds.

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