- Renault will be staging the world premiere of Renault 5 E-Tech electric on 26 February at the Geneva International Motor Show.
- Renault 5 E-Tech electric will launch with a 52kWh battery delivering up to 248 miles (WLTP) of driving range.
- On 1 December, a teaser campaign targeting the general public will reveal a few of the design details of Renault 5 E-Tech electric.
- Ahead of the reveal, Renault 5 fans and enthusiasts will be able to join R5 R Pass, an exclusive priority programme available in seven European countries. Members will be able to place their orders early and be among the first to take delivery of their new car.
An original teaser campaign targeting the general public from 1 December
For this very special launch, Renault worked with Publicis Conseil to put together a teaser campaign that is exceptional not only in terms of its form but also its scope, since it is launching three months ahead of the official reveal.
The theme of the campaign: “R5VOLUTION IS BACK”.
Launched in 1972, at a time of social and societal turmoil, R5 shook up the automotive industry with its revolutionary approach to cars. In 2024, Renault is starting another revolution against a different backdrop: the energy transition, the location of production in France and the need for energy sobriety. And it is out to publicise this imminent comeback with a campaign taking in the whole of Europe.
The campaign reveals the first iconic features of the future vehicle’s exterior design, starting with the 5 logo. The logo will be available in a choice of three colours, which will also be found on the production model: yellow, blue and green.
The largely concealed vehicle is systematically accompanied by a QR code linked to the renault.fr/R5 website. This site reveals a little more about the future vehicle with a series of details illustrated by key words: R5DESIGNED, R5NERGISED, R5DIGITALISED, R5SOURCEFUL, R5LOCALISED, R5VOLUTION IS BACK. The website also includes details of the special R5 R Pass , for customers wanting to be among the first to order and receive their Renault 5 E-Tech electric on launch.
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