5.2 million viewers and climbing
Originally published 11 March 2022
Innovative start-up Alauda and its Airspeeder race series chose loop to support its world debut at the Goodwood Festival of Speed.
The agency was charged with the task of gaining maximum exposure for this radical launch – the world’s first flying ‘car’ race series.
Airspeeder coverage ruled the media landscape for the whole Goodwood weekend and the results were extraordinary with 5.21 million estimated coverage views.
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