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Category: Aftermarket, Brand strategy comms and planning, News, Product launches and PR

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Milltek Sport extends its range of premium performance exhaust systems for the latest Land Rover Defender

Milltek Sport
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Milltek Sport, the leading premium performance exhaust manufacturer, has enhanced its offering for the latest Land Rover Defender with sports systems now available for all petrol ‘90’ and ‘110’ versions of the iconic off-roader.

The extensive range of Milltek Sport performance exhausts covers P300, P400, P400e and V8 variants. All are designed to offer improvements over the standard system in terms of acoustics, performance, aesthetics and driving dynamics.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Start Rescue saves motorists’ money during fuel price crisis

Start Rescue saves motorists’ money during fuel price crisis
Start Rescue saves motorists’ money during fuel price crisis

The UK is in the grip of a fuel price crisis with millions of motorists struggling with rising petrol and diesel costs. However, the experts at Start Rescue have teamed up with PetrolPrices to offer some simple fuel-saving tips.

As diesel soars to £2 per litre, a fill-up can cost upwards of £130 for a 65-litre (14.3 gallon) tank. A little preparation can have a big impact on fuel economy, while shopping around using the popular PetrolPrices app (or the www.petrolprices.com website) can save as much as £6.50 on a typical fill-up.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Milltek Sport strengthens its premium performance exhaust offering with new Audi RS3 Race system

Milltek Sport
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Milltek Sport has released an all-new ‘Race’ exhaust system for Audi’s RS3 8Y, designed to enhance one of the most capable compact performance cars on the market.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG reveals UK pricing for versatile new MG5 EV estate

MG reveals UK pricing
MG reveals UK pricing
MG logo

MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities

mahle powertrain
mahle powertrain

MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion. The purpose-built facilities allow MAHLE Powertrain to support customers with every aspect of development for the future of mobility, permitting the safe testing of vehicles, batteries and hydrogen technologies, under even the most extreme simulated environmental conditions. 

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG ZS EV named Affordable Electric Car of the Year 2022​

MGZSEV dynamic
MGZSEV dynamic scaled

The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.

The Auto Express team recognised the ZS EV as a great value option for those looking for a no compromise affordable EV– highlighting its winning combination of usability, practicality and accessible price.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Driving Test Success

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists.


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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

The return of a legend

Bringing the Brabham name back, loop was involved in media strategy and planning from the start for a launch like no other.
Bringing the Brabham name back, loop was involved in media strategy and planning from the start for a launch like no other.

Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule.

Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the car as a technical tour-de-force.

From an unveiling at the Australian Embassy, surrounded by VIPs, famous racing drivers and media, to the public debut at the Goodwood Festival of Speed, the agency was on hand every step of the way.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

From motorsport to automotive

Motorsport to automotive
Motorsport to automotive

rFpro monopolised the motorsport industry with its market-leading simulation software and wanted to diversify into the automotive market.

The key to this was increasing brand awareness within the automotive industry and adapting the key messages to suit. Using traditional PR techniques, loop targeted two types of key decision maker; the engineers using the software and the senior management that approve budgets.

The team at loop has been working with rFpro for more than six years. The software company is now at the forefront of autonomous vehicle development working with many of the world’s largest vehicle manufacturers and global Tier 1 suppliers.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Delphi cleans up at IAA in Frankfurt

Delphi cleans up at IAA in Frankfurt
Delphi cleans up at IAA in Frankfurt

Headlining three new automotive technologies at the world’s largest motor show, the IAA in Frankfurt, Germany, Delphi Technologies UK asked loop to coordinate its press activities for their launch.

The agency was tasked with promoting the innovations covering electric vehicle efficiency, optimised battery charging and a reduction in the emissions from conventional ICEs.

Working with stakeholders in the UK and in Europe, the agency team researched, drafted and distributed content around the world, and followed up with the leading publications to arrange interviews and drive coverage.

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