Category: Aftermarket, Brand strategy comms and planning, News, Product launches and PR
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Milltek Sport extends its range of premium performance exhaust systems for the latest Land Rover Defender
Milltek Sport, the leading premium performance exhaust manufacturer, has enhanced its offering for the latest Land Rover Defender with sports systems now available for all petrol ‘90’ and ‘110’ versions of the iconic off-roader. The extensive range of Milltek Sport performance exhausts covers P300, P400, P400e and V8 variants. All are designed to offer improvements…
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Start Rescue saves motorists’ money during fuel price crisis
The UK is in the grip of a fuel price crisis with millions of motorists struggling with rising petrol and diesel costs. However, the experts at Start Rescue have teamed up with PetrolPrices to offer some simple fuel-saving tips. As diesel soars to £2 per litre, a fill-up can cost upwards of £130 for a…
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Milltek Sport strengthens its premium performance exhaust offering with new Audi RS3 Race system
Milltek Sport has released an all-new ‘Race’ exhaust system for Audi’s RS3 8Y, designed to enhance one of the most capable compact performance cars on the market. To read more about this, please visit https://newspressuk.com/login
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MG reveals UK pricing for versatile new MG5 EV estate
MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022. To read more about this, please visit https://newspressuk.com/login
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MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities
MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion. The purpose-built facilities allow MAHLE Powertrain to support customers with…
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MG ZS EV named Affordable Electric Car of the Year 2022
The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London. The Auto Express team recognised the ZS EV as a great value option for those looking for a no compromise affordable EV– highlighting its winning combination of usability, practicality and accessible price.…
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Driving Test Success
When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists. Download this Case Study
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The return of a legend
Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule. Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the…
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From motorsport to automotive
rFpro monopolised the motorsport industry with its market-leading simulation software and wanted to diversify into the automotive market. The key to this was increasing brand awareness within the automotive industry and adapting the key messages to suit. Using traditional PR techniques, loop targeted two types of key decision maker; the engineers using the software and…
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Delphi cleans up at IAA in Frankfurt
Headlining three new automotive technologies at the world’s largest motor show, the IAA in Frankfurt, Germany, Delphi Technologies UK asked loop to coordinate its press activities for their launch. The agency was tasked with promoting the innovations covering electric vehicle efficiency, optimised battery charging and a reduction in the emissions from conventional ICEs. Working with…
