Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule.
Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the car as a technical tour-de-force.
From an unveiling at the Australian Embassy, surrounded by VIPs, famous racing drivers and media, to the public debut at the Goodwood Festival of Speed, the agency was on hand every step of the way.
