Category: Insight

PR professionals find themselves with a list of ever-expanding responsibilities, yet the working day doesn’t get any longer. This means media monitoring and evaluation can often fall by the wayside, but it should be viewed as vital and, if handled with care, helps teams make quicker and more informed decisions.

Driverless, or autonomous cars have long been touted as the future of transport. Their development, the supply side, is ramping up fast. Our desire for them, the demand side, is not. So, what can the automotive industry do about?

There’s a shift in how people want to travel in cities – and research shows that the COVID-19 crisis may have accelerated it.

Honda has crowned Manchester the UK’s greenest city, and the fact that a major car firm is rating cities based on their environmental sustainability speaks volumes about the extent to which car brands PR strategies have changed.