Brand Strategy Comms and Planning
New car market ends five months of decline ahead of plate change
The UK new car market rose by 1.2% in August, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT).
EV and hybrid drivers without breakdown cover vulnerable to unqualified recovery agents with ‘a truck and tow hook’
Motorists running modern EVs and hybrids, who are tempted to cut costs by not investing in roadside assistance, could be in for a shock from unskilled recovery agents warns leading breakdown provider Start Rescue.
MG ZS EV named ‘Best Used Small SUV’ at What Car? Electric Car Awards
MG Motor UK is celebrating another win at the prestigious What Car? Electric Car Awards, with its MG ZS EV named ‘Best Used Small SUV’ for a second consecutive year.
UK Press Launch of the all-new MG4 at Bicester Heritage
Exciting times for loop as we support MG with this week’s UK press launch of the all-new MG4 at Bicester Heritage. One of this year’s most eagerly-anticipated EVs, the MG4 combines striking looks and the latest technology with a range of up to 281 miles on a single charge (WLTP) and a starting price from […]
MG Motor UK announces pricing and specifications of striking new MG4 EV
MG is announcing more specifications of its all-new, much-anticipated MG4 EV – an all-electric hatchback dedicated to offering customers space, technology, affordability and driving quality.
MG reveals UK pricing for versatile new MG5 EV estate
MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022.
MG ZS EV named Affordable Electric Car of the Year 2022
The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.
Driving Test Success with MAHLE Powertrain
As a services subsidiary of the MAHLE Group, MAHLE Powertrain is a trusted partner to vehicle manufacturers in the design, development and integration of advanced internal combustion engines and electrified powertrain systems. When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the […]
Events done differently
When SsangYong needed help with its events loop realised a fresh approach was required. Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process. The first was the #PackedLaunch […]
The return of a legend
Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule. Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the […]