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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Milltek Sport extends its range of premium performance exhaust systems for the latest Land Rover Defender

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Milltek Sport, the leading premium performance exhaust manufacturer, has enhanced its offering for the latest Land Rover Defender with sports systems now available for all petrol ‘90’ and ‘110’ versions of the iconic off-roader.

The extensive range of Milltek Sport performance exhausts covers P300, P400, P400e and V8 variants. All are designed to offer improvements over the standard system in terms of acoustics, performance, aesthetics and driving dynamics.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Milltek Sport strengthens its premium performance exhaust offering with new Audi RS3 Race system

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Milltek Sport has released an all-new ‘Race’ exhaust system for Audi’s RS3 8Y, designed to enhance one of the most capable compact performance cars on the market.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MG reveals UK pricing for versatile new MG5 EV estate

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MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities

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MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion. The purpose-built facilities allow MAHLE Powertrain to support customers with every aspect of development for the future of mobility, permitting the safe testing of vehicles, batteries and hydrogen technologies, under even the most extreme simulated environmental conditions. 

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Driving Test Success

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton

When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the award-winning facility by engaging with technical industry media specialists.


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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

The return of a legend

Bringing the Brabham name back, loop was involved in media strategy and planning from the start for a launch like no other.

Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule.

Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the car as a technical tour-de-force.

From an unveiling at the Australian Embassy, surrounded by VIPs, famous racing drivers and media, to the public debut at the Goodwood Festival of Speed, the agency was on hand every step of the way.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Technology in motion

Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world. 

Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience.

Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.

Achieving coverage in preferred titles, and spreading the story around the world loop exceeded the client’s expectation in building the brand’s equity ahead of the next round of funding.

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Classic and Historic Engineering Lifestyle and Luxury News Product launches and PR Technical

Work starts on next phase of Bicester Heritage development

Contracts have been signed to commence construction on the next key phase of development at Bicester Heritage – a major extension of the Bicester Heritage Technical Site as part of the Bicester Motion Technical Cluster. The move follows the appointment of Northamptonshire-based Buckingham Group as the construction partner for the project which will be delivered in Q2 of 2020.

Thanks to the unanimous planning approval that the project has received from Cherwell District Council, the entire £10.4 million project has been comprehensively funded from the outset with the backing of Handelsbanken AB.

The commencement of works signifies an exciting new era in the history of the former RAF aerodrome with the first new-build development in more than 80 years.

Occupying land currently lying derelict alongside Skimmingdish Lane, formerly an active part of the RAF Bicester base, the New Technical Site will provide purpose-built units, allowing new businesses to join the thriving Bicester Heritage community in eight new buildings.

Built sympathetically and in keeping with their Grade II-listed surroundings, the new units – ranging in size from 5,000-17,000 ft2 – are expected to create a host of new skilled employment and training opportunities. More than 80% of the space has been pre-let in advance of the construction beginning and, with an extensive waiting list already in place for the remaining units, the New Technical Site has proved an immediate business success.

The design and arrangement of the New Technical Site, which received unanimous approval from the Cherwell District Council’s planning committee in December 2018, has been developed with a conservation-led approach. This ensures the respect of the site’s historic significance and the creation of new structures that are in keeping with the character and appearance of the wider development.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Uniti One pure EV now available to order online

Three days after revealing pricing for its all-electric city car, Uniti is delighted to announce that it is now accepting deposits for the Uniti One from customers in Sweden and the UK.

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Engineering News Product launches and PR Technology

New MAHLE 48-volt battery boosts mild-hybrid performance

With a new 48-volt battery optimized for use in mild-hybrid vehicles, MAHLE Powertrain is making it possible to maximize the recuperated energy that can be stored and released. This can significantly increase the efficiency of mild-hybrid vehicles, allowing a fuel saving of between 12 and 15 percent. With this development, MAHLE Powertrain is increasing the capabilities of 48-volt systems, which offer major safety and cost advantages when compared with high-voltage systems.

Mild-hybrid vehicles need to recover energy efficiently and at a relatively high power during deceleration events. High storage capacity is not required for these applications as the recuperated energy can be deployed during the next acceleration. Thus a compact and cost effective battery that is capable of high charge and discharge power levels relative to its storage capacity (high C-rates) is desirable. As there were no suitable low-cost, compact batteries able to deal with the necessary recharge and discharge cycles involving high currents, MAHLE Powertrain decided to develop its own. The LTO chemistry in the selected cells allows continuous charge / discharge rates of 10 kW and peak rates for short periods up to 20 kW from a battery pack that has only a 0.5 kWh storage capacity.

Optimal battery cooling guarantees charge/discharge performance and battery durability. However, the coolant needed to be electrically isolated from the cells. MAHLE Powertrain settled on a robust cooling strategy, with simulations showing cooling performance to be exactly on target.

MAHLE Powertrain engineers paid a great deal of attention to the design of the busbars and electrical connections within the battery, as any high resistance in these components can be an additional heat source and limit the power capability of the system.

Testing of the first prototype is underway to verify that the pack can meet the performance targets. Initial results indicate that all temperatures within the pack remain within an acceptable range at a continuous discharge rate of over 10 kW and that it is capable of peak power levels in excess of 20 kW. The next step will be to install the prototype pack into MAHLE Powertrain’s 48V eSupercharged extreme downsizing demonstrator vehicle.