Product launches and PR
MG ZS EV named Affordable Electric Car of the Year 2022
The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.
Driving Test Success with MAHLE Powertrain
As a services subsidiary of the MAHLE Group, MAHLE Powertrain is a trusted partner to vehicle manufacturers in the design, development and integration of advanced internal combustion engines and electrified powertrain systems. When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the […]
Events done differently
When SsangYong needed help with its events loop realised a fresh approach was required. Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process. The first was the #PackedLaunch […]
The return of a legend
Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule. Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the […]
Best of Bicester: loop agency & Brabham unite at Scramble!
Brabham’s F1 illustrious history was showcased on the loop ‘lawn’ during the April Scramble at Bicester Heritage. The lawn display featured Brabham’s BT7 and BT24 Grand Prix cars alongside other landmark examples from the marque. Curated by Brabham Branding, the display included some of the finest examples from the marque’s history, including the 1963 Brabham BT7 […]
Work starts on next phase of Bicester Heritage development
The next key phase of development at Bicester Heritage will see a major extension of the Technical Site as part of the Bicester Motion Technical Cluster.
loop wins Creative Moments Awards 2019 with Lotus Cars #MerryDriftmas
loop wins the Creative Moments Awards 2019 for its Lotus Cars project #MerryDriftmas
Uniti One pure EV now available to order online
Uniti is now accepting deposits for the Uniti One from customers in Sweden and the UK, with prices starting from just £15,100, after UK Government subsidy
Mission Motorsport becomes Caffeine & Machine’s ‘Supported Charity’
Support charity Mission Motorsport, helping the rehabilitation of ex-Forces personnel, at the Warwickshire-based automotive destination Caffeine & Machine.
New MAHLE 48-volt battery boosts mild-hybrid performance
MAHLE Powertrain’s new 48-volt battery is optimized for use in mild-hybrid vehicles, making it possible to maximize recuperated energy.