Tim Bowdler appointed as loop’s Head of Agency

Originally published 10 October 2022

Tim Bowdler has been appointed as loop’s Head of Agency, as the Bicester-based automotive communications consultancy builds on a period of sustained growth with ambitious plans for the future.

For the past nine years Tim has served as Editorial Director for loop’s sister agency Newspress and is now set to take on the challenge of leading a knowledgeable and focused team through the next stage of its journey.

A former journalist, Tim started out as a local newspaper reporter before moving on to national newspapers. After a stint at Haymarket as editor of Motorsport News, he went on to become deputy editor at What Car?. A two-year spell as editor of Channel 4’s motoring website, 4Car, followed before taking up the role of Deputy Editor at Parkers.co.uk. He then made his move to Newspress in 2014.

Over the past few years, however, Tim has been focusing largely on developing new business for loop, making it a natural progression for him to take on the Head of Agency role.

loop was borne out of Newspress Creative in 2020. From then it has experienced significant growth and, with Tim at the forefront, it aims to build on that success.

In his new position he will continue to drive business growth while setting out a clear vision and strategy for loop, which currently boasts a client base that includes world-renowned OEMs and Tier 1 suppliers, as well as tech innovators, start-ups and numerous automotive clients. In partnership with Account Directors Christian Tilbury and Richard Durbin, Tim will explore new and exciting ways to deliver key messages to the media on behalf of loop’s clients.

Tim said: “loop has been making a name for itself with a number of high-profile account wins and some impressive client work delivered by Christian and Richard’s teams. It’s easy to see why. loop is full of people who have expert knowledge of all things automotive. They understand the industry and have a wealth of media contacts. Like me, they are committed to the growth of the agency.

“We are creative, innovative and we do strive to inspire, but our primary aim is to deliver tangible results with authenticity and honesty.

“We are storytellers, at heart. Every client has a story, and we want to get to the core of that story and tell it clearly and effectively to those who need to hear it. It’s in our DNA.”

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