loop drives £26Million car display to June Scramble

To celebrate the June Scramble at Bicester Heritage, the first in 18-months, loop wanted to do something special. Generating content and coverage for its clients, and promoting the Scramble events in general, loop put on a display of outstanding vehicles on the ‘loop lawn’ under the theme: Road & Race. With heritage models from Audi, Bentley, BMW, Ford and Renault: each car was either a racer, a homologation model or built by a motorsport division. With an estimated value of more than £26Million in total, the loop lawn proved a massive hit with visitors during the day. The agency also organised for relatives of famous Bentley Boy Sir Henry Ralph Stanley ‘Tim’ Birkin to attend, so that they could be united with the original Blower Bentley Team Car No.2. Acknowledged as the most famous, and most valuable, Bentley in exitance, UU 5872 was campaigned by ‘Tim’ Birkin and competed in a number of high-profile races, including the 1930 24 Hours of Le Mans.