Online leasing specialist Vanarama is kicking off the next phase of its ambitious growth strategy with the launch of a major multi-million-pound ad campaign this weekend.
Starring the voice of comedian Tom Davis, the Find Your Lease of Life campaign is designed to showcase how easy and affordable Vanarama’s state of the art site – vanarama.com – can make it for customers to get behind the wheel of their dream car, van or electric vehicle.
Produced by Amazon’s creative agency Lucky Generals and sister agency Dark Horses and featuring sonic branding created by Beardyman, the scale of the new campaign signals Vanarama’s clear goal to cement its position as one of the leasing industry’s biggest players.
Airing across TV, digital and social channels from this weekend it will also underline how car leasing is now one of the biggest parts of the brand’s business, and how electric vehicle leasing is also becoming increasingly important.
With more consumers buying cars online than ever before Vanarama’s new campaign is just the start. It will be followed in the coming weeks and months by a series of announcements and digital innovations designed to raise brand awareness still further and enhance yet again the customer experience. The brand is a member of the Institute of Customer Service and was awarded a Service Mark with distinction in 2017. More recently it won five gold awards for online customer experience at the UK CX Awards 2020.
Andy Alderson, founder and CEO of Vanarama, said: “The move to online and more importantly car leasing has been happening for some time now. The Covid pandemic has only accelerated this trend.”
“Customers want to get behind the wheel of their dream car, not the one they think they can afford. Leasing with Vanarama allows them to do just that and this campaign really captures the feeling our customers get when they get a brand-new car on lease delivered straight to their door.”
“The launch of this new campaign is a really exciting moment for us as we continue our rapid growth. Our ambition isn’t only to lead our sector but also lead the way in how consumers buy vehicles. This is only the start.”
Editors: Andy Alderson is available for interview upon request.
For more information or to arrange an interview, please contact the Vanarama Press Office on 07925 635624
