Robert Glover Ltd, specialist purveyor of historic sports and competition motor cars engaged loop to change up its social media presence. Although Robert Glover Ltd had a presence on Instagram and Facebook, engagement was low, and posting was sporadic. A fresh and targeted approach was needed.
A comprehensive calendar of content was produced to maximise both reach and engagement on Instagram. Fresh, engaging and onbrand, the posts were tailored for each platform. A company profile was set up on LinkedIn, which was used as a forum for a range of thought leadership articles and photo galleries.
The results after 5 months were a 130% increase in followers, 930 % increase in engagement. Profile reach is now global and Robert Glover has now received serious sales enquiries via social channels
