A purely digital project, Lotus #MerryDriftmas puts the audience first, be it stakeholders, press or social media viewers.
The low-budget, high-impact video features a sports car delivering a Christmas tree to the company’s site in Norfolk. #MerryDriftmas was brought to life by loop and delivered in the immediate run-up to the holidays.
Highly successful, with a fantastic return on the low five-figure budget, this campaign was championed through social channels to deliver a light-hearted celebration of the season to Lotus fans around the world.
The project’s success was formally recognised in the Creative Moment Awards as best Automotive Campaign.
