Alex Kefford joins loop as Bicester Heritage-based automotive agency’s Technical Writer

Alex Kefford
  • Alex Kefford joins loop as Technical Writer
  • More than two decades of automotive industry experience
  • Strengthens loop team as agency continues to expand client portfolio
  • In-house service offering includes technical story-telling, industry studies and white papers

Bicester Heritage-based automotive PR agency loop continues its expansion with the appointment of Alex Kefford as Technical Writer.

Alex brings with him more than 25 years’ experience in the automotive and technology industries as a journalist and editor, among other roles.

An earlier career in software engineering stands him in good stead for working with our more technical clients, as does an ability to craft a fascinating story out of even the most complex subjects. His background is peppered with stints as a rally driver and 4×4 instructor, as well as extended periods in event management and brand experience, most notably for the likes of Abarth and Jeep. The latter even culminated in a book about his road-trip across America in a right-hand-drive Wrangler.

Alex said: “loop is well-known for its strong technical focus, as borne-out by a growing client list that includes industry leaders such as ABB and MAHLE Powertrain. My passion for explaining the unexplainable and making the complex easily relatable is what attracted me to the role, while our base at Bicester Heritage places us firmly at the heart of the UK’s classic automotive scene.”

The award-winning automotive PR and communications agency offers a full range of services from written content, photography, video and design, to creative consultancy, press fleet management, social media content and event planning and delivery.

Christian Tilbury, Account Director at loop, said: “Our clients range from global OEMs to small start-ups offering new and innovative technical solutions to the growing complexities faced by the automotive industry. Alex’s decades of experience, technical knowhow and contacts within the industry are already helping us to deliver exceptional outcomes for our clients.”

Tim Bowdler, Editorial Director at loop, said: “Our approach ensures we hire only the best writing talent, and that allows us to consistently produce outstanding quality work for our clients at a level that is unique in the industry. It also means we can delve deeper into a given subject, and deliver a broader range of materials, from historical research and white papers to entire magazines or even a complete book.”

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