When SsangYong needed help with its events loop realised a fresh approach was required.
Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process.
The first was the #PackedLaunch in a lunch bag, a festive road trip to a Christmas market in Europe, and a ‘Dirty Weekend’ with off-roading, hot tubs and handcuffs!
“The response from the events was fantastic and journalists are engaging much more positively with the brand as a result.”
