ABB Automotive Robotics appoints loop as global media contact

• How do legacy manufacturers switch existing facilities from ICE to EV production? An independent viewpoint on the future of car production
• Innovative, automated paint process which capitalises on the move towards individualisation/customisation while reducing Health & Safety risks
• The road to automation – Only 5% of Final Trim Assembly is currently automated meaning there is significant scope to improve build quality, expand interior trim options, reduce cost and improve worker safety

loop has been appointed to manage worldwide media relations on behalf of ABB – a leading global supplier of industrial robots, robot software, equipment and complete applications solutions – for its Automotive Robotics division.

Supporting B2B and B2C PR activity for ABB’s Automotive Robotics division, loop will cover the provision of robot-based automation solutions for automotive manufacturers around the world. ABB, a pioneer in this field, has already installed more than 400,000 robots globally, encompassing pressing and Body-in-White processes through to innovative solutions for automated paint application, EV and ICE powertrains and Machine Tool Tending processes.

ABB’s vast Automotive Robotics offering and experience mean it is expertly positioned to advise on all aspects of automotive production, spanning what start-ups need to consider when establishing the most cost-effective production facilities to how existing volume manufacturers can transition their existing plants from the manufacture of ICE vehicles to the production of EVs and everything in between.

For more information please contact:

Christian Tilbury
Christian.Tilbury@loopagency.co.uk