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Classic and Historic News Product launches and PR

AC Cobra Superblower reborn

Hard on the heels of the news that two new models in the iconic AC Cobra family are in transit for sale in the UK, comes an announcement that a third recreated AC model will be made available to British-based enthusiasts soon.

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Classic and Historic

loop partners with Concours Virtual for outstanding online event

The inaugural Concours Virtual,  presented by Hagerty and in aid of UNICEF, has announced its winning cars in the Best of Show, the People’s Choice and the Special Awards categories.

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Classic and Historic Electric and Hybrid Vehicles News Product launches and PR

New AC Cobras arrive in the UK

AC Cars today confirms the arrival in the UK of the first models in its eagerly awaited series of born-again AC Cobra iconic sports cars.

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Classic and Historic Content creation and social media Event design and management

REVS Origins: the stories of automotive passion

Continuation of the highly successful social media series, on Saturday January 23rd


• Encourages people to tell a video ‘origin story’, and share their passion
• Free classic and enthusiast event supporting the wider community during COVID
• Join the REVS group now: www.facebook.com/groups/1581868865322731/

For the next instalment of the highly successful REVS social media series, REVS Origins is looking for enthusiasts to share the stories of where it all began.

The new REVS Limiter event encourages people to tell an ‘origin story’ via a short video: whether it be the start of their own automotive passion, the love for a particular vehicle, the history of a brand or the life of someone who has changed the motoring landscape. Aired on Saturday January 23rd via Facebook, the video stories will also be available on the new REVS YouTube channel.

launched last May, the REVS Limiter series of social media events were born in a year of challenge and restriction and have proved fantastically popular. As an online community that has grown to over 6200 members, it has received two prestigious awards and is awaiting a hat-trick – after a nomination for a third. Run entirely on the goodwill of its contributors, REVS Limiter has established an inclusive online community that exists solely to support others.

Inspired by the work that members of the REVS Limiter community have already shared, as well as the motoring magazines that kept people occupied with a welcome slice of ‘normal’ throughout last year, the REVS team hatched the idea of ‘origins’: how things began.

A good story goes a long way and, by dividing the day into ten-minute time slots, REVS Origins invites simple video contributions that can be enjoyed live via Facebook on Saturday January 23rd, or watched at a later date. Some will also be shared to the new REVS Limiter YouTube channel, launched over the Christmas period, allowing a wider audience to enjoy the unique content that the REVS events generate.

With the UK once again in lockdown, with vehicles shut in garages and live events delayed or cancelled, the latest REVS event is designed to provide something of a mental health lift in these challenging times. So, whether people just want to discover some great stories, or contribute something of their own, all are welcome as part of the REVS Limiter community.

REVS Origins will run as a Facebook group, and people can upload their own stories, with videos also available after the day from the REVS YouTube channel

The group is open to all and can be joined here: https://www.facebook.com/groups/1581868865322731/

REVS Limiter YouTube – https://www.youtube.com/channel/UCXtz6AH2c7z80gWQgA1__VA/

 

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Classic and Historic

Footman James wants to find the best enthusiast’s space in the UK

Calling on motoring nuts, engineering fans, closet collectors, and garagistas: Footman James wants to see the ‘sheds’ that house classic and collectable passions: be they compact or palatial, grand or grungy, clinical or chaotic.

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Classic and Historic Lifestyle and Luxury Product launches and PR

British icons under the hammer with SYNETIQ

  • Stunning private collection of British classics is up for grabs via SYNETIQ auction
  • Jaguar XK120, Austin ‘Downton’ Mini Cooper S and iconic fast Fords available 
  • Sale as part of the regeneration of the Winsford Site into EV dismantling centre
  • Bidding now live, and will end Friday, May 28th

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Classic and Historic News Product launches and PR

#FJShowUsYourShed closes on June 5th

  • Competition to celebrate motoring fans’ amazing spaces closes on June 5th
  • Artist Stefan Marjoram’s commission of winner’s car added as part of prize
  • Amazing array of sheds shared from across the UK
  • A team of judges, led by Harry Metcalfe, to select the winner and award
  • Still time to enter at footmanjames.co.uk/show-us-your-shed-2021 and share on social media using #FJShowUsYourShed

There’s still time for automotive enthusiast’s to enter the Footman James Show Us Your Shed competition, which is looking to find the best enthusiast’s garage or workspace, as the final closing date for submissions has been announced as June 5th.

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Classic and Historic News Product launches and PR

REVS and loop join forces for Bicester Heritage Scramble

Award-winning automotive community REVS and automotive PR and communications agency loop have teamed up to host a ‘quick ‘n’ dirty’ display of rally and race inspired machinery at the first Bicester Heritage Scramble of 2022.

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Classic and Historic News Product launches and PR

loop drives £26Million car display to June Scramble

To celebrate the June Scramble at Bicester Heritage, the first in 18-months, loop wanted to do something special.
Generating content and coverage for its clients, and promoting the Scramble events in general, loop put on a display of outstanding vehicles on the ‘loop lawn’ under the theme: Road & Race. With heritage models from Audi, Bentley, BMW, Ford and Renault: each car was either a racer, a homologation model or built by a motorsport division. With an estimated value of more than £26Million in total, the loop lawn proved a massive hit with visitors during the day. The agency also organised for relatives of famous Bentley Boy Sir Henry Ralph Stanley ‘Tim’ Birkin to attend, so that they could be united with the original Blower Bentley Team Car No.2. Acknowledged as the most famous, and most valuable, Bentley in exitance, UU 5872 was campaigned by ‘Tim’ Birkin and competed in a number of high-profile races, including the 1930 24 Hours of Le Mans.
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Classic and Historic Engineering Motorsport News Product launches and PR

Prodrive Legends restores works race and rally cars to original glory

The world’s most successful independent motorsport constructor establishes its official restoration programme as interest builds in its historic cars, including Subaru Imprezas, BMW M3s and Aston Martins.

Prodrive is seeing a growing demand for its historic race and rally cars and has launched Prodrive Legends, a new operation dedicated to the authentication, restoration and support of these cars.

The creation of Prodrive Legends is a direct response to a significant rise in requests from vehicle owners to verify the provenance and then restore race and rally cars that Prodrive has constructed over the last three decades. There are also an increasing number of opportunities to race historic competition cars and a dramatic rise in values, especially for vehicles that have won high-profile events, fuelling the market for historic cars.

Since its formation in 1984, Prodrive has built more than 1,100 race and rally cars, from the first Porsche 911 SC RS to the latest Aston Martin Vantage GT cars. These cars have won titles across a range of motorsport disciplines, from World Rally titles for Subaru with Colin McRae, Richard Burns and Petter Solberg, to world sports car and Le Mans titles with Aston Martin and Ferrari; and British Touring Car Championships with BMW and Ford.

“Many of these cars are now appreciating classics with immense value to their passionate owners,” says Paul Howarth, head of motorsport operations. “With the formation of Prodrive Legends, owners can now bring the cars home to the same company – and even many of the same people – who originally designed and built them and took them to multiple wins.”

The programme, which only covers Prodrive vehicles, includes: a ‘fixed price’ authentication service that will verify whether a chassis is a genuine Prodrive car; factory specification engine rebuilds in Prodrive’s new powertrain centre; and whole-vehicle work from servicing and race preparation to ground-up restorations to the original Prodrive specification.

Over the years, Prodrive has built more than 700 Subaru rally cars, including nearly 100 Impreza and Legacy Group As and 160 Impreza World Rally Cars. In the 1980s the company also built nearly 40 BMW E30 M3s and, more recently, nearly 50 Aston Martin racing cars based on the DB9 and a further 180 on the previous generation Vantage.

All restoration work, including chassis, engine, transmission and bodyshell preparation, is carried out in-house at the company’s world-class engineering facility in Banbury.

For owners of ex-Prodrive vehicles or those considering purchasing one, utilising the expertise of Prodrive Legends offers numerous benefits, as Howarth explains: “Quite simply, there is nobody in a better position to rebuild a Prodrive car – we literally know them inside out and many of the people we have on the Prodrive Legends team built the cars originally.

“What’s more, we have all the original build data and also hold the rights to reproduce key parts of the cars, while sourcing genuine components that are notoriously hard to find doesn’t pose an issue thanks to the network of contacts we have established since the early 1980s.”

He continued: “The level of our work pays dividends for customers who wish to compete with their car and those that lean more towards seeing it as an investment. Some owners choose to run their cars in less demanding exhibition events or merely show them, but any car that leaves us will be turnkey and ready to run competitively.

“For those that wish to optimise the value of their car, as well as its performance, having Prodrive Legends authenticate and rebuild it ensures that it meets market expectations, where only the cars with the most impeccable provenance command the highest prices. The difference between two cars that are similar in all respects other than provenance can run into tens of thousands of pounds or, if there is evidence of significant competition success, even six figures.”