News
News, views, original research, insight and analysis, plus the odd useful thing we couldn’t resist digging into. These are the issues catching our attention across the automotive and technology worlds.
Can’t we just call it mpk? Why EV efficiency only needs three letters – not six and a forward-slash
Somehow we’ve managed to make EV efficiency harder to understand than good old mpg. Instead of one simple metric we now have kWh/100km, kWh/100 miles, miles per kilowatt-hour, and a slew of variations that mean nothing to the average driver. So we have a simple suggestion: just call it mpk.
Juliet Kellman appointed loop’s Head of Agency
Juliet Kellman has been appointed Head of Agency for loop, strengthening its leadership with more than two decades of OEM communications experience, including 12 years leading PR at brand level within the UK automotive sector.
Experienced drivers risk losing decades of no-claims discount due to industry practices
Experienced drivers are at risk of losing valuable years of no-claims discount (NCD) through no fault of their own, due to a growing practice across the insurance industry that artificially limits the information provided in renewal documents.
Modern classic cars drive down emissions of a growing sector
Classic car emissions are falling year-on-year as more modern, fuel-efficient vehicles achieve classic status. While the number of classics on our roads has more than doubled in the last 10 years, emissions from the sector as a whole have only increased by 34%.
Challenger brands at greater risk of motorcycle theft than mainstream marques
Challenger motorcycle brands entering the market from China and elsewhere were at a proportionally higher risk of being stolen last year than more established makes, analysis of DVLA data has shown.
Abarth and Lexus owners face highest risk of vehicle theft
Analysis of DVLA data has shown that while the Ford Fiesta was the UK’s most stolen car of 2024, Abarth and Lexus owners faced a proportionally far greater chance of becoming the unlucky victim of vehicle theft.
Has Facebook killed the classic car club?
The role clubs play in the preservation of our motoring heritage is just as important today as it’s always been. Yet despite this, and in the face of rising classic ownership, it appears club membership is falling.
Living with continuous disruption: the struggle on automotive manufacturing’s front line
Much has been written about the pandemic, the global semiconductor shortage, and the drive to deliver net-zero. But less well understood by those outside the industry is what this has meant to those on the factory floor.
How to be a successful brand on YouTube
While there is no magic formula, success on YouTube is all about feeding the algorithm. A successful video, then, is one that helps YouTube generate views and watch time, encouraging viewers to stick around for more. Here we look at a few examples of how that can be achieved.
The Changing Face of the Automotive Industry
Discover the hidden challenges facing the automotive industry as it drives the transition to electrified transport, from the rise of the software-defined car to the complexities of EV manufacturing.