Category: Event design and management
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Events done differently
When SsangYong needed help with its events loop realised a fresh approach was required. Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process. The first was the #PackedLaunch…
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Airspeeder – the new flying motorsport for the 21st century
Airspeeder, a radical new airborne motorsport for the 21st century, will make its global public debut at this week’s Goodwood Festival of Speed, the world’s largest automotive garden party.