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Recovery experts looking to beat the Beast from the East 2

Start Rescue - Winter motorway scene

Britain’s leading vehicle breakdown provider is responding to reports of a potential polar vortex during February. The organization’s own in-house weather specialist, Lee Wylie, constantly monitors weather patterns around the UK, so that it is prepared for any scenario.

With concerns that a potential polar vortex could bring a huge disruptive freeze, similar to the ‘Beast from the East’ in 2018, and with this February potentially delivering the most serious winter weather, Start Rescue is ready and waiting to meet any increased demand in vehicle breakdowns.

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The UK’s classic motorcycle fleet accounts for just 0.05% of all transport emissions, new report from loop reveals

Honda C90 and trusty Triumph Bonneville are the most popular classic bikes

The humble Honda C90 and trusty Triumph Bonneville are the most popular classic bikes with British enthusiasts according to a new report that details the carbon footprint of the UK’s historic motorcycles.

Following on from its earlier report that quantified the carbon footprint of the UK’s classic car parc, awarding-winning automotive PR and communications agency loop has turned its attention to classic motorcycles.

Its latest report analyses historical data stretching back more than 100 years to conclude that riding a classic motorcycle for a year has roughly the same impact as a single roundtrip flight from London to Portugal, or little more than drinking a latte a day for a year. In total, the entire classic motorcycle fleet accounts for just 0.05% of the UK’s overall transport emissions.

While famous brands such as Yamaha, Suzuki and Kawasaki dominate the sector, early pioneering marques such as Velocette, Matchless and AJS aren’t far behind, suggesting bikers are proud of their motorcycling heritage and are keen to see it preserved.

Honda is the most popular make overall, with almost 36,000 classic bikes registered for use on our roads. In second place, however, lies BSA, makers of the iconic Gold Star and Bantam, with nearly 29,000 bikes puttering about the countryside.

The report also reveals the popularity of the ‘young timers’ – relatively modern classic bikes parked up in storage, waiting to be awarded historic status by the DVLA. There, behind the omnipresent C90, lies the legendary Honda VFR750F, with more than 2,500 currently on SORN.

Drawing on years of data from official sources such as the DVLA and Department for Transport, the report offers fascinating insights into the make-up of the country’s classic motorcycle sector, how fuel efficiency and bike use have changed over time, and the part global events have played in shaping the industry.

Alex Kefford, loop’s Technical Writer and author of the report, said: “By trawling through millions of datapoints and delving into decades of archive data, we’ve been able to paint a fuller picture of the UK’s classic motorcycle scene.”

“As a result, we’ve seen the effect popular culture has had on the rise and fall of the powered two-wheeler, as well as the impact of the occasional oil crisis. But what’s surprising is how intent bikers are on keeping their motorcycling heritage alive and on the road. In fact, the average age of a UK motorcycle is now more than 15 years – the oldest figure on record.”

You can download the full report here: Download

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR News

Start rescue responds to increases in driver anxiety

Start rescue responds to increases in driver anxiety

Britain’s leading vehicle breakdown provider has witnessed an increase in the percentage of drivers displaying anxiety with the summer and early autumn months of 2022 seeing a peak in motorists needing further support.

Data from Start Rescue’s Control Centre showed that the percentage of customers in autumn 2022 needing extra levels of reassurance and help, rose to 1.5% of all calls handled. This was the highest recorded number of incidents involving vulnerable customers since January 2021.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering News Technical

Making the best better: Milltek Sport’s Porsche 911 (992) titanium Signature Series spearheads brands comprehensive Porsche portfolio

Making the best better: Milltek Sport’s Porsche 911 (992) titanium Signature Series spearheads brands comprehensive Porsche portfolio

Milltek Sport, the leading premium performance exhaust manufacturer, is set to make the acclaimed Porsche 911 (992) even more dynamic with its new, handmade titanium Signature Series system.

Available for OPF/GPF equipped vehicles only, the new system promises to elevate Porsche’s iconic sportscar to the next level – offering significant improvements in acoustics, aesthetics and driving dynamics.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Insight News Technical Technology

‘Cone free Christmas’ supported by leading recovery team

‘Cone free Christmas’ supported by leading recovery team
Start Rescue, Britain’s best value breakdown and roadside recovery service, believes that a ‘cone free Christmas’ is excellent news for motorists. National Highways has just announced that over 900 miles of roadworks will be removed before the main get-away and this means that 98 per cent of motorways and A-roads will be completely clear until 3 January.

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Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Insight News Technical Technology

Semiconductor drought could soon become a flood of chips

Semiconductor drought could soon become a flood of chips

The semiconductor shortage that has plagued the automotive industry for much of the last two years may soon be turned on its head, says in-vehicle connectivity pioneer VNC Automotive, as a lack of chips critical for high-tech features suddenly becomes a glut.

“It’s ironic that the very situation that triggered the shortage for much of the automotive industry should be driving the recovery, now that it has become reversed due to the prospect of recession,” says Tom Blackie, CEO, VNC Automotive.

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Going on the charge for drivers

Going on the charge for drivers

MG Motor UK has announced an agreement with bp pulse which aims to bring MG EV and plug-in hybrid drivers affordable and hi-tech charging solutions.

New MG EV owners will receive a discount when they order a bp pulse homecharger. App-enabled bp pulse homecharge units enable customers to charge reliably and conveniently at home, with the ability to precisely schedule charging times to take advantage of dynamic energy tariffs.

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New MG5 EV Press Kit

MG5EV001 scaled

The new MG5 EV is an adaptable, all-electric estate car that offers drivers a unique blend of style, space and practicality.

Starting from just £30,995, the second generation of MG’s multi-award-winning, fully electric estate car features a range of comprehensive upgrades to its exterior, interior and technology, while retaining highly competitive pricing.

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Britain’s best value breakdown and recovery service offers extended Black Friday Cyber Week deal

Start Rescue extends four-day Black Friday event to seven-day Cyber Week

Start Rescue, Britain’s best value breakdown and roadside recovery service, is helping new customers overcome the cost-of-living crisis with discounts on all of its breakdown cover policies.

The offer runs during an extended Black Friday period, known as Cyber Week, from November 25 (Black Friday) until December 2.  

All new Start Rescue customers will receive 15% off advertised prices on all of the Which? Recommended Provider’s standard policies, including the most popular five-star Defaqto*-rated, three-star cover which provides a nationwide service as well as assistance at the home address.  Basic 1 star-cover offering roadside assistance and a local recovery with Start Rescue is available from under £17.

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New MG4 EV Press Kit

New MG4 EV Press Kit

The new MG4 EV is an all-electric hatchback designed to offer customers affordable, zero-emissions motoring without compromise.

With an extremely competitive £25,995 starting price, MG’s first fully-electric hatchback optimises space, technology, affordability and driving quality.

The MG4 EV is the first to use the innovative new Modular Scalable Platform (MSP) that will underpin a new generation of MGs, featuring rear-wheel drive, 50:50 weight distribution and thin battery technology.

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