Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR

The return of a legend

Bringing the Brabham name back, loop was involved in media strategy and planning from the start for a launch like no other.

Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule.

Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the car as a technical tour-de-force.

From an unveiling at the Australian Embassy, surrounded by VIPs, famous racing drivers and media, to the public debut at the Goodwood Festival of Speed, the agency was on hand every step of the way.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR

Technology in motion

Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world. 

Uniti’s vision is to offer the ideal platform for urban mobility, creating a more connected, personalised and intuitive automotive experience.

Working with the client in Sweden and its engineering partner in the UK, loop engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.

Achieving coverage in preferred titles, and spreading the story around the world loop exceeded the client’s expectation in building the brand’s equity ahead of the next round of funding.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Uniti One pure EV now available to order online

Three days after revealing pricing for its all-electric city car, Uniti is delighted to announce that it is now accepting deposits for the Uniti One from customers in Sweden and the UK.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technical Technology

Ricardo launches TRNTY: a radical on-demand consulting service

Across many areas of industry and commerce, fast-paced changes in technology, business models and consumer preferences and expectations mean that access to flexible, relevant and highly informed advice and expertise can be crucial to success. The model of internal talent creation, backed up by specialist consulting support, has served many businesses well over the years.  But as new product and service innovations and disruptive technologies break down established business models and supply chains, the companies most likely to succeed are those able to adapt to this new environment – a new environment in which rapid change is the status quo, and external resource needs are project-based and diverse in terms of skills requirements, rather than predictable and ongoing.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Commercial Vehicles

The 2020 CV Show exhibitors that could teach Father Christmas a trick

The UK’s truck and van drivers are gearing up for their busiest period of the year, with online shoppers spending big in the run up to Christmas. Britain’s truck and van drivers will be responsible for bringing the festive cheer to millions this year.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

New MAHLE hybrid vehicle efficiency technologies presented at IMECE

MAHLE Powertrain will present its joined-up approach to technology development, which enables the evolution of highly efficient hybrid powertrain modules, at the IMechE conference at Fazeley Studios, Birmingham, on December 11-12. Two papers will explain the concept and benefits of MAHLE Jet Ignition (MJI) and the Modular Hybrid Powertrain (MHP), which will make its UK debut, at the Internal Combustion Engines and Powertrain Systems for Future Transport event. MAHLE’s solution provides a highly modular, off the shelf powertrain option that is able to reduce cost and development time for vehicle manufacturers by moving away from traditional, dedicated powertrain development processes.

“MHP could provide a vital time and performance advantage for manufacturers seeking to harness the CO2 reduction of electrified powertrain within a contracted development time-frame,” explains Mike Bassett, MAHLE Powertrain chief engineer, research, who will be giving the presentation on MMHP. “The EU has introduced a legislative target to lower vehicle manufacturer fleet CO2 emissions to just 59.4 g/km by 2030, which will require considerable powertrain development in order to effectively incorporate emerging technologies into future designs in time. We believe that the internal combustion engine still has a vital role to play in enabling the industry to meet these stringent targets.”

MHP is a fully integrated hybrid drive system that incorporates an efficient 2- or 3-cylinder, turbocharged gasoline engine, which utilises MJI as a method of optimising efficiency. It can be tailored to meet the specific requirements of manufacturers, for a wide range of vehicle types, by enabling the unit to be readily reconfigured, whilst maintaining maximum component commonality. This system level approach helps to control costs and avoid unnecessary investment of time and resources, streamlining the whole development process.

MJI, which will be presented by Hugh Blaxill, MAHLE Powertrain US General Manager, has been in development at MAHLE for over 10 years. In passive form, as it is utilised within MHP, MJI comprises a small pre-chamber, containing the spark-plug. Ignition within the pre-chamber initiates the discharge of fast-moving, super-heated jets through a perforated nozzle. This technique provides multiple ignition sites within the main combustion chamber, enabling highly stable combustion and knock-resistant combustion, enabling a high compression ratio to be used for increased efficiency.

“MHP provides cost, weight and packaging advantages over traditional hybrid technologies,” continues Bassett. “MAHLE Powertrain testing has demonstrated in excess of a 10% increase in engine efficiency over SI baseline using MJI technology, which makes a significant contribution to the overall effectiveness of MHP as an emissions-reducing, fully scalable solution for a diverse range of vehicles, from B-segment cars to J-segment SUVs.

To complement the presentations, MAHLE Powertrain will provide static demonstrations of the technologies at the Birmingham event. To secure interview opportunities with MAHLE experts at the IMechE conference, which is a key knowledge sharing opportunity for stakeholders involved with the design, research, manufacture, testing, simulation and development of internal combustion and alternative powertrains, please use the contact details below.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Engineering Technology

Queen’s Award recognises Aeristech’s innovative electric motors

British electric motor specialist Aeristech has been awarded a Queen’s Award for Enterprise in Innovation in recognition of its work to develop a series of increasingly advanced, high-speed electric motors to power e-superchargers and hydrogen fuel cell air-side compressors.

Based in Leamington Spa, where it recently relocated to new headquarters, the company has a growing portfolio of contracts with vehicle manufacturers and Tier 1 suppliers bringing the benefits of its technology to market.

Aeristech’s unique technology allows higher performance from the company’s smaller, more efficient -running motors, thus helping its customers to achieve higher performance from their own products and playing a significant role in the advancement of technologies to reduce energy consumption and vehicle emissions.

The Queen’s Awards for Enterprise recognised Aeristech’s progress in delivering their most ambitious set of motor systems yet, with some motors in excess of 20 kW. Aeristech’s technology splits the control system for torque and speed, enabling smaller, more efficient running motor controllers which are coupled to dedicated motor designs.

The Queen’s Awards for Enterprise were established 54 years ago as the most prestigious business awards in the UK and celebrate the success of exciting and innovative businesses which are leading the way with pioneering products or services.

 

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Technical

AIR Index – emissions data to help the economy

New real-world data on vehicle emissions will allow revitalisation of an automotive industry and global economy devastated by the COVID-19 outbreak but with cleaner air and reduced impact on climate change.

The AIR Index at airindex.com identifies the cleanest cars, giving buyers confidence to switch to cleaner vehicles, restoring an automotive industry badly impacted by the pandemic.

The freely available ratings database is the result of rigorous testing according to the legal standard method, CWA17379. It details real-world nitrogen oxide (NOx) and carbon dioxide (CO2) emissions.

It shows that clean and efficient vehicles, which have low NOx and low CO2 emissions already exist, without having to wait for new technology at scale.

Nick Molden, co-founder of AIR said: “As the world emerges from the impact of COVID-19, legislators, manufacturers and buyers have an opportunity to focus on the cars that will limit the rise in pollution generated by economic recovery.

Published by the AIR Alliance (AIR), the AIR Index demonstrates the risk of selecting vehicles based only on the official emissions figures that are not detailed enough to identify the cleanest cars. A Euro 6 vehicle may be clean, or it may be dirty, but the official data do not give enough clarity to differentiate.

The AIR Alliance is a growing group of international organisations that share a vision. You can read more about us, the AIR Index and access the data for yourself at airindex.com.

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR

An agency for automotive’s evolving PR needs

Specialist communications agencies Newspress Creative and Market Engineering have merged to create loop, an exciting new agency designed from the ground up to meet the evolving PR needs of the automotive industry.

Centrally located in the thriving Bicester Motion campus, loop offers something truly unique with creative consumer-facing comms and highly technical B2B expertise coming together under one roof.

The aim: to create an agency specifically to help companies across the automotive sector thrive and accelerate their growth through top-class communications in a fast-paced and ever evolving environment.

The loop name is inspired by the infinity loop logo used by parent company Newspress: the ‘looping’ together of the two agencies into one and the prevalence of loops in the automotive world – everything from racing circuits to steering wheels.

It also neatly describes the new agency’s full-service offering that includes everything from creative concepts and content creation, through to event planning and management to distribution and professional media monitoring and insight.

While loop works with dozens of clients across the full automotive spectrum, it also has a number of key specialisms including advanced automotive engineering, classic motoring and commercial vehicles.

A talented and award-winning team, spearheaded by Matt Sanger and Mal Hay, will continue to serve the needs of clients.

Matt said: “There has never been a more dynamic and rapidly evolving phase in the history of the automotive industry. We’ve designed loop as an agency to deliver against the communication challenges in a new world where classic, current, modern and future all merge in a mix of truly compelling technology and engineering stories that need telling.”

Mal added: “The launch of loop is a really exciting step for us and we have some big ambitions for the future.”

Categories
Aftermarket, Brand strategy comms and planning, News, Product launches and PR Insight

Driving the Future – how COVID has hit public transport use

New survey reveals the impact of COVID-19 on transport and vehicle use, and points to a very different future for personal mobility: