Milltek Sport extends its range of premium performance exhaust systems for the latest Land Rover Defender
Milltek Sport, the leading premium performance exhaust manufacturer, has enhanced its offering for the latest Land Rover Defender with sports systems now available for all petrol ‘90’ and ‘110’ versions of the iconic off-roader.
Start Rescue saves motorists’ money during fuel price crisis
The UK is in the grip of a fuel price crisis with millions of motorists struggling with rising petrol and diesel costs. However, the experts at Start Rescue have teamed up with PetrolPrices to offer some simple fuel-saving tips.
Milltek Sport strengthens its premium performance exhaust offering with new Audi RS3 Race system
Milltek Sport has released an all-new ‘Race’ exhaust system for Audi’s RS3 8Y, designed to enhance one of the most capable compact performance cars on the market.
MG reveals UK pricing for versatile new MG5 EV estate
MG has confirmed full pricing and specification of the new MG5 EV estate, available to order now with the first deliveries expected before the end of 2022.
MAHLE Powertrain opens new state-of-the-art vehicle and battery test facilities
MAHLE Powertrain has announced the completion of two new facilities in Northampton, the result of a £15m investment over the last five years (including £3.6m of UK Government funding), that will deliver much-needed testing capability as the automotive industry accelerates its transition towards decarbonised propulsion.
MG ZS EV named Affordable Electric Car of the Year 2022
The MG ZS EV has been named Affordable Electric Car of the Year at Auto Express’ prestigious New Car Awards ceremony in London.
Driving Test Success with MAHLE Powertrain
As a services subsidiary of the MAHLE Group, MAHLE Powertrain is a trusted partner to vehicle manufacturers in the design, development and integration of advanced internal combustion engines and electrified powertrain systems. When MAHLE opened its best-in-class Real Driving Emissions Centre in Northampton, the only one of its kind in the UK, loop promoted the […]
Events done differently
When SsangYong needed help with its events loop realised a fresh approach was required. Rather than going head-to-head with more established brands, with bigger budgets, the agency mixed things up to create lower budget events that would really appeal to target media – dialing up the fun in the process. The first was the #PackedLaunch […]
The return of a legend
Involved in media strategy and planning from the start, loop was responsible for the production, publication and distribution of all press material, to a tightly controlled schedule. Working in a six-month window, the campaign teased details of the new car in the lead up to its unveiling. Drawing on the Brabham family’s heritage, it positioned the […]
From motorsport to automotive
rFpro monopolised the motorsport industry with its market-leading simulation software and wanted to diversify into the automotive market. The key to this was increasing brand awareness within the automotive industry and adapting the key messages to suit. Using traditional PR techniques, loop targeted two types of key decision maker; the engineers using the software and […]