Urban Automotive: Making sure the story is as distinctive as the cars

Start with some of the world’s most desirable cars. Add British design, hand-finished carbon-fibre and enough presence to turn a hotel entrance into an event, and people are going to look.

For Urban Automotive, loop’s job is to make sure they know who made them look.

We run Urban Automotive’s press office, working as part of the team to turn new designs, bespoke commissions, international expansion and major show appearances into stories that build the brand as well as showcase the cars.

That starts with finding the real point. A new Widetrack programme isn’t simply a different bumper and a bigger set of wheels. It can represent thousands of hours of development, dozens of bespoke components and a design created to feel unmistakably Urban without losing what made the original car special.

 

Then we put those stories where they belong. Goodwood Festival of Speed, SEMA, Monterey Car Week and Top Marques Monaco have given Urban the stage to introduce its work to audiences around the world, from a reimagined Rolls-Royce Cullinan to its most ambitious G-Wagon and Lamborghini Urus projects yet.

And when the customer happens to be Kim Kardashian, Jesy Nelson or Olly Murs, attracting attention isn’t exactly the difficult part. Our job is to make sure the famous name leads people to the design, craftsmanship and hundreds of hours of work behind the finished car, rather than becoming the whole story.

 

Alongside launches and media relations, we manage Urban’s press vehicle programme, placing its cars with the influencers and creators best able to appreciate what has gone into them. Because handing over the keys to a carbon-bodied G-Wagon on 23-inch wheels requires a little more thought than booking out a typical press car.

From Milton Keynes to Monaco, Goodwood to California, loop has helped Urban grow from a British specialist into an international luxury automotive brand.

The cars were never going to blend in. We made sure the company behind them didn’t either.

Looking for automotive PR support?

If you’re looking for people who understand the industry, the media and the moving parts behind a good story, we should talk.

Talk to loop