Work
Our work covers the full reality of automotive PR: press offices, vehicle launches, press fleet management, media events, interviews, campaigns, research projects, social content, crisis support and all the daily jobs that keep communications moving. Some projects need a big creative idea. Others need calm hands, sharp thinking and no fuss. Many need a bit of both.
Renault Group: Content for the people who write the news
The consumer may be the end audience. But if the media can’t find the story, neither will anyone else.
Urban Automotive: Making sure the story is as distinctive as the cars
Start with some of the world’s most desirable cars. Add British design, hand-finished carbon-fibre and enough presence to turn a hotel entrance into an event, and people are going to look.
Footman James: Speaking to the people who keep old metal alive
Nobody falls in love with an insurance policy. They fall in love with the car in the garage, or the bike under a dust sheet. That’s the world Footman James lives in. It’s also the world loop has been writing about for years.
Start Rescue: Putting drivers first
For Start Rescue, one of the UK’s leading independent vehicle recovery operators, loop has helped build a news programme around a simple idea: drivers deserve clear, useful information from people who are firmly on their side.
SMMT: Finding the stories behind the vehicles that keep Britain moving
Vans deliver the parcels. Trucks stock the shelves. Buses get millions of people where they need to be. Commercial vehicles do an incredible amount of the country’s heavy lifting, usually without anyone giving them much thought.
ABB Robotics: The world’s first robot-painted art car
For ABB Robotics, this campaign involved an eight-year-old artist, a flood-damaged Volkswagen SUV and a robot capable of painting designs that would be almost impossible to recreate by hand.
MAHLE Powertrain: Turning advanced engineering into stories people want to read
MAHLE Powertrain has never been short of a story. The challenge is telling it without requiring the reader to bring an engineering degree.
MG Cyberster: Launching the world’s first all-electric two-seat convertible
A new MG roadster is always going to get people talking. Make it fully electric, give it scissor doors, launch it in MG’s centenary year and suddenly you have something much bigger than a new model. You have a car with a point to prove.
Mercedes-Benz Trucks: Showing what working vehicles can do
A new truck joining a fleet isn’t always front-page news. But put that truck on a 1,400-mile electric rally, or help stage a concert without a diesel generator in sight, and suddenly there’s more to talk about than how many axles it has.
Eatron Technologies: Making invisible technology impossible to ignore
Most drivers will never see a battery management system. But they’ll notice if their EV charges faster, travels further, holds its value better or gives them an early warning before something expensive starts smoking.